AR visitor layer
Augmented Reality turns a simple retail experience into a visitor experience over the physical High Street.
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Accreditations
Case Study · BCP Council
BCP Alive uses Augmented Reality on the High Street to rejuvenate it — attracting more people to visit, getting them to stay longer once they arrive, and making it easier to find what they're looking for. AR turns a simple retail experience into a richer visitor experience: attracting people to the High Street, entertaining them while they're there, and providing tailored information. Visitors choose points of interest from a list of attractions — top destinations, shops, restaurants, café & pub, museum, monuments and a virtual city guide.
Industry
Smart City
Region
UK
Tourism / Augmented Reality / High Street Regeneration / Visitor Experience
To rejuvenate the High Street, the goal is to get more people to visit, get them to stay for longer once they arrive, and then make it easier for them to find what they are looking for when they are there. BCP Alive brings Augmented Reality to the High Street to transform a simple retail experience into a visitor experience — combining attraction, entertainment and tailored information, with a list of attractions and points of interest for visitors to discover and explore.
Business requirements & challenges
A conventional High Street retail visit doesn't do enough to attract visitors, keep them there, or help them discover what's around them.
Key requirements
Solution
Augmented Reality in the High Street that attracts, entertains and informs — with point-of-interest discovery across shopping, dining and culture.
Stack
How it works
What's new
Augmented Reality turns a simple retail experience into a visitor experience over the physical High Street.
AR attracts people to the High Street, entertains them while they're there, and provides tailored information for a much richer experience.
Visitors choose points of interest from a curated list of attractions, making it easier to find what they're looking for.
Combines shops with restaurants, café & pub, museum and monuments so the High Street is a destination, not just a place to shop.
A virtual city guide supports broader discovery of the High Street and surrounding area.
Designed to get visitors to stay longer once they arrive, not just to visit.
Where it's used
Business benefits
At a glance
| Client | BCP Council |
|---|---|
| Project | BCP Alive |
| Objective | Rejuvenate the High Street |
| Core Technology | Augmented Reality |
| Transformation | Simple retail experience → visitor experience |
| Three Goals | Attract, entertain, inform (tailored) |
| Attraction Categories | Top destinations, shops, restaurants, café & pub, museum, monuments |
| Discovery | Choose a point of interest from the attractions list |
| Guide | Virtual City Guide |
| Outcome | More visitors, longer stays, easier discovery, richer experience |
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